Research and Markets (http://www.researchandmarkets.com/research/jhzc9b/australia_beer) has announced the addition of Canadean Ltd's new report "Australia Beer Market Insights 2012" to their offering.
Beer is expensive in Australia by global standards. However, this has been eroded significantly in the last couple of years where average prices have barely risen. This has been because of a shift in the mix away from mainstream beers towards discount beers, and because super premium imported and craft-style beers are falling in price toward the level of premium brands.
Much of the growth among both imported and licensed foreign brands was driven by pricing, as well as favorable consumer trends.
Beer is fairly expensive in Australia by global standards, partly because of the taxation system, partly (in the on-trade) because of high wages and high rents, and partly because for all the market's woes, the brewing duopoly retains a great deal of power to maintain margins. However, this has been eroded significantly in the last couple of years: average prices have barely risen
The stubby (single-serve glass bottle) is king in Australian beer, accounting for 53% of all volume sales. The most common size, and traditionally the only stubby size with significant market share, is the 37.5cl bottle - however, it is losing share to 35.5cl, 34.5cl and 33cl bottles.
Although the major consumer trends are fairly straightforward, predicting the future in the Australian beer market is harder this year than ever before.
FOSTER`S AUSTRALIA, COOPERS BREWERY LTD, LION NATHAN AUSTRALIA, Heineken Lion Australia, James Boag and Son, Independent Distillers, Premium Beverages
For more information visit http://www.researchandmarkets.com/research/jhzc9b/australia_beer
Source: Canadean Ltd