COLOGNE, Germany, Aug. 20, 2013 /PRNewswire/ -- Timed to coincide with the opening of this year's Mobile Marketing Association (MMA) Forum Singapore, the Mobile Performance Marketing Network KissMyAds pushes ahead its Asian expansion. Reducing wastage on mobile advertising and leading to more efficient ways of mobile marketing, KissMyAds delivers new answers to the challenge of cost-efficiently targeting the vast populations of Asia and the Pacific. To drive the expansion, the German company has hired Arun Varma.
The company's new Vice President for APAC is a veteran of digital marketing across all global markets and has a strong understanding of what matters in the APAC countries. KissMyAds offers Advertisers, Publishers and Agencies customized solutions to start and fine-tune all high performance campaigns on the mobile web. One of the main advantages of working with KissMyAds is that customers eliminate stray loss and reach defined targets even if budgets are limited.
"Our innovative technology at KissMyAds answers the challenges of the Asia-Pacific mobile markets by efficiently connecting Advertisers directly with their mobile target audiences and putting Performance above all else," says Arun Varma. "With APAC being the biggest mobile market, we are convinced of attractive business opportunities for our company, too."
Just as the APAC expansion gets going, KissMyAds also announced the forthcoming launch, at next month's global trade show dmexco, of three new product lines designed to let Advertisers achieve high performance in mobile marketing. "We're excited about expanding our product portfolio in such a way that Advertisers get even more budget-friendly options for their mobile campaigning," says KissMyAds' Founder and CEO Florian Lehwald. "And I'm especially thrilled to see Arun lead our progress in some of our most important markets here in Asia."
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