Go Harder, Go Longer, and Restore Your Body Sooner With These Science-Proven Foods

TORONTO, ON--(Marketwired - June 13, 2013) - The sports nutrition market has shifted! No longer for just the hardcore body builders and endurance athletes, today's consumer includes young, single professionals looking to:

• improve their appearance

• lose weight, gain lean muscle

• nourish the activities they love doing

In the search for healthy, convenient and effective sports nutrition products the best place to start is with whole foods. Bruce Krahn takes us through some of the new and exciting research-based foods for performance and recovery:

Potato Protein Isolate- Newest and most innovate vegetarian protein on the market

• Has the highest percentage of essential amino acids compared to any other vegetarian protein

• Has the highest level of BCAAs to support muscle synthesis and counter fatigue

• Digests easily and rapidly. Potato protein digestion is very similar to whey protein, considered the gold standard of animal proteins

Organic Red Beet Juice

• A key to endurance in exercise as beet juice helps to open the blood vessels, delivering more oxygen to hard working cells

• A recent human study at the University of Exeter's School of Sport and Health Sciences showed that beet juice (vs. blackcurrant control) can increase endurance by 16%!

Coconut Water

• Nature's sports drink containing many nutrients, protein, carbohydrates, Vitamin C, potassium, calcium, iron and sodium

• Research has shown coconut water (vs. plain water, and sugary sports drinks) causes less nausea, fullness and stomach upset

• Rounds out electrolyte profile better than sodium and potassium alone

• Has antioxidant properties that will further aid in post-exercise recovery thanks to the content of important vitamins and minerals such as Vitamin C, copper & zinc

Apple Peels

• Rich, colourful apple peels are high in antioxidants and anti-inflammatory compounds

• Apple antioxidants may lower muscle strain and injury and by boosting muscle antioxidant levels and decreasing free radical damage

• Apple peel is fibre-rich and improves absorption of much needed nutrients while eliminating toxins

Kola Nut

• Kola nut provides a source of caffeine which is one of the most widely used supplements in athletics

• look for approx. 50mg of caffeine - a low dose that has been shown to be beneficial to energy levels while not over-stimulating.

Fueling - When the workout is over

The goal of post-workout nutrition is to provide muscles with the nutrients they need to build and repair as well as replace lost glycogen stores. Within an hour of finishing your workout, it is important to consume a high-quality protein source with some good quality carbohydrates. Just like before the workout, it is important to choose foods and ingredients that are clean and natural with nothing artificial.

Orange Juice

• A nutritious, natural way to provide the body with one of the keys to recovery - glucose

• During post-workout, the body needs quick, fast-burning carbs like glucose to restore the body's energy stores (glucose & glycogen) as quickly as possible 2

• Providing this type of carb (glucose) with protein ensures that the rate of protein synthesis is enhanced

• Using orange juice vs. an ingredient like cane sugar provides the body with over 170 phytonutrients & 60 flavonoids

• Easy to digest with a light, refreshing taste that is not overly heavy, sticky or sweet

Lemon Verbena

• Traditionally has treated a host of illnesses and ailments thanks to its analgesic and anti-inflammatory properties

• Extract of lemon verbena not only provide antioxidant support but have additional anti-inflammatory and immune-modulating properties

• Research-proven to provide the optimal dose of antioxidants without inhibiting the body's response to exercise, helping relieve soreness and preventing excess muscle damage!

Tart Cherry Juice

• A natural COX1 & COX2 inhibitor (thanks to anthocyanin content), it provides significant anti-inflammatory support

• Research-proven to help relieve joint pain, muscle inflammation (i.e. soreness), while protecting against cardiovascular disease & helping athletes recover faster

These foods are available in supplement form. activfuel+, activfuel+ plant based, and activrecover+, activrecover+ plant based. www.genuinehealth.com

Bruce Krahn has been impacting lives one body at a time since 1995. Widely regarded as one of Canada's leading authorities on healthy fat loss, Bruce Krahn is a bestselling author, expert fitness trainer and nutrition guru. As a personal trainer, Bruce has logged more than 20,000 training hours helping hundreds of clients reach their health & fitness goals. His client list has included notable celebrities such as Nelly Furtado, Criss Angel, Tom Cochrane and Trish Stratus.

Drawing upon his extensive experience working with everyone from students to C.E.O's, Bruce penned the bestselling book- The Fat Fighter Diet. Published by world renowned publishing house John Wiley & Sons, The Fat Fighter Diet is unlike any "diet" book ever written. Instead it is a unique and comprehensive guide to attaining your health and fitness optimum.

Recognizing the need for a "one to many" fitness & nutrition resource, Bruce founded eBodi.com- an online "virtual" personal training and nutrition company providing personalized programs to thousands of people worldwide.

Through his book, websites, companies and presentations, Bruce has touched the lives of more than 500,000 people from all walks of life.

Founded and located in Toronto, Ontario, Genuine Health is a science based natural health company that creates, markets, and sells nutritional supplements to help everyone achieve optimum health & happiness! At the heart of Genuine Health is our belief that if people are healthy and happy, they can do well for themselves and for others. If we can positively affect people's health and happiness, then we have the potential to positively affect the world.

As pioneers in the industry, from the very beginning we have been committed to quality and consciousness in every step of creating the highest quality natural supplements that promote health, beauty and performance. Starting with revolutionary formulations based on research proven ingredients, we design innovative products to deliver only the best in efficacy and safety.

Genuine Health has built a brand synonymous not only with physical and mental well-being, but also with social and environmental awareness and action, by promoting earth-friendly choices and weaving social responsibility into the fabric of the brand and all that we do, This is validated by our status as the first Natural Supplement Company to receive certification as a B CorporationTM. As a BCorp, we embrace committing to continuous high standards and transparency in operations, actions and impacts, as well as the opportunity to inspire and encourage other businesses towards a vision of standardized social and ecological accountability.

We have always believed strongly in building a company that operates with a 360° point of view. One that provides people with the highest quality nutritional supplements, but also a company that gives the environment one less footprint, and gives to others in need -- through charitable organizations and direct community action. Founder Stewart Brown's vision to "leave the planet better than coming in" has woven a spirit of generosity and instigating positive change into the company's essence which permeates throughout the company.

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