NEW YORK--(BUSINESS WIRE)--
The Guardian Insurance & Annuity Company, Inc. (GIAC), a wholly-owned subsidiary of The Guardian Life Insurance Company of America (www.GuardianLife.com), is helping people plan for retirement by asking the most basic personal question: Who are you?
All Americans know that they need to save for retirement, but many don’t know where to begin or how to do it effectively. When planning for retirement we know it’s more than just numbers – personality plays a large role in the way people plan for retirement.
To help people understand that who they are affects how they invest and to bring clarity and focus to the planning process, Guardian Retirement Solutions™ recently launched a new website, Retirement Style Matters (http://www.retirementstylematters.com/). Since emotions and behavior can have a big impact on one’s financial mindset and habits, the goal is to approach it from a different angle: Personality.
“Guardian’s Retirement Style Matters website is an assessment and engagement tool that focuses on the links between retirement planning, personality and the need to be understood,” said Doug Dubitsky, Vice President of Product Management & Development for Retirement Solutions. “With the help of Dr. Daniel Crosby, Guardian has identified four different retirement styles, or personalities, that can give people insight into who they are and how they invest.”
The four personality types are: The Connector, The Analyst, The Seeker and The Adventurer. Armed with this knowledge, the pre-retiree can work with his or her financial professional to develop a holistic retirement plan.
Certain personality types – The Seeker, for instance – crave security and predictability and might be ideal candidates for the type of “lifestyle sustainability” that CDs, fixed income investments or annuities can offer.
“The tool reinforces the importance of retirement planning and helps advisors engage in deeper conversations with their clients and begin new relationships with prospects,” said Dr. Daniel Crosby, Ph.D.
Guardian’s Retirement Style Matters provides a unique approach to help financial advisors gain a better understanding of their clients’ financial behaviors and personality, and thus create a personality-compatible retirement plan.
The Retirement Style Matters website is an important new feature in a suite of services and tools provided by Guardian to help advisors, sponsors and participants develop a comprehensive retirement plan that meets the unique needs of the individual. In addition, advisors and their clients can follow us on Facebook where we continue the retirement conversation and share insights.
A mutual insurer founded in 1860, The Guardian Life Insurance Company of America and its subsidiaries are committed to protecting individuals, business owners and their employees with life, long term care insurance, disability income, dental insurance products, and offer 401(k), annuities and other financial products. Guardian operates one of the largest dental networks in the United States, and protects more than six million employees and their families at 115,000 companies. The company has approximately 5,000 employees in the United States and a network of over 3,000 financial representatives in more than 80 agencies nationwide.
For more information about Guardian, please visit: www.GuardianLife.com
Individual annuities, group variable funding agreements and group variable annuity contracts are issued by The Guardian Insurance & Annuity Company, Inc. (GIAC), a Delaware corporation whose principal place of business is 7 Hanover Square, New York, NY 10004. GIAC is a wholly owned subsidiary of The Guardian Life Insurance Company of America (Guardian), New York, NY. Guardian does not issue Individual annuities, group variable funding agreements and group variable annuity contracts and does not guarantee the benefits they provide. GIAC is a wholly owned subsidiary of The Guardian Life Insurance Company of America (Guardian), New York, NY.
Guardian Retirement Solutions™ refers to the administrative support services, including participant recordkeeping as well as marketing, enrollment and educational materials, provided by GIAC in conjunction with the individual and group retirement products issued by GIAC.
Dr. Daniel Crosby, Ph.D is an independent contractor and is not an employee of or affiliated with GIS, Guardian or any of its affiliates. The opinions expressed are his own and not necessarily those of GIS, Guardian or any of its affiliates.