Wed, 16 May, 2012, 3:28 PM EDT - Canadian Markets close in 32 mins.

6 ways Greece can bounce back

There is hope for the beleaguered country, which has a number of promising economic sectors that could be reformed and built upon.

With the possibility of default continuing to loom over its head, Greece's economic future seems particularly dire.

A recent vote in favour of austerity measures staved off, for now, the possibility of the country going bankrupt, but it could still happen, and the development would likely set off a chain of events that could push Greece out of the European Union and rock global markets.

    MORE RELATED TO THIS STORY
            Peak Everything: The future is going to hurt
            Banker turned monk asks, “What’s it worth?”

But some observers suggest there is hope for the beleaguered country, which has a number of promising economic sectors that could be reformed and built upon.

Yanis Varoufakis, professor of economics at the University of Athens, told CBC News that that is exactly what should happen. Austerity measures only saddle the country with more debt, he said, while the default would allow Greece to begin fresh. [More: Greece says will meet creditor demands]

"There have to be many reforms and changes, but basically we could [reform] if this vicious debt spiral is killed. It has to be killed dead in its tracks," he said.

But the country's debt crisis is only part of the problem. The economy itself is in desperate need of reforms, according to analysts. Greece is facing a fifth year of recession in 2012, and its economy shrank a massive seven per cent in the fourth quarter of 2011 compared with a year earlier.

University of Guelph economics professor Thanasis Stengos said that the main issue with the Greek economy is that it must produce more goods more efficiently.

"It is imperative that resources are redirected in the more productive parts of the economy (agriculture, light manufacturing and tourism) where Greece has a comparative advantage," Stengos said via email.

A 60-page report released last November by the renowned consulting firm McKinsey & Company agrees, while identifying a slew of problems with the Greek economy.

"It became clear from the debt crisis that Greece had a flawed economic model," the report, entitled Greece 10 Years Ahead, states.

Among the problems laid out in the report, Greece severely lags in productivity and competitiveness compared to other European Union countries.

Greece also has Europe's lowest workforce participation rate — i.e. the number of employed and unemployed as a percentage of the entire workforce. Put it together and it means that "a relatively smaller percentage of Greeks work longer than their European peers to support a generally unproductive economic system."

But the problems don't end there. "Frustrating bureaucracy" and overregulation discourage investment, the report says. The public sector is large and inefficient, with many departments overlapping in responsibilities. For example, 13 ministries are involved in 27 tourism-related activities.

The report also suggests that the legal system is "cumbersome" and deters investment because of its "ambiguous, obsolete or contradictory" laws. Tax evasion is also rampant, with an estimated seven to nine per cent of the country's GDP lost because of it. [More: What it means when a country defaults]

But the report proposes a new "National Growth Model" for the country over the next decade that would reignite growth and create 520,000 new jobs and 55 billion Euros in revenue over that time span.

The report focuses on five of the country's largest sectors: tourism, retail, manufacturing, energy and agriculture, which account for 42 per cent of economic output and 51 per cent of total employment.

"There are a number of areas where Greece cannot only do better but establish [itself]," Yannis Ioannides, an economics professor at Tufts University, told CBC News.

Here are some examples:

Taking advantage of human capital

"Greece's greatest advantage is its human capital — a highly educated workforce which is not being utilized and is idle and is being wasted," Varoufakis said.

"My worry is by the time we get to [fixing the debt crisis], our highly educated workforce will have migrated to Canada, or to Australia or Germany like they're already doing. This is why delay is deadly."

The McKinsey & Company report also found that businesses are hesitant to hire more workers because of inflexible legal requirements and collective labour agreements. There is also poor placement of young university graduates.

Tourism

Ioannides said tourism, which makes up 15 per cent of the country's economy, can improve in terms of "quality as well as quantity."

Ioannides said Greece's tourism must improve its competitiveness. He said Turkey, for example, is a major competitor, with its Mediterranean coast and antiquities, while offering packages at a lower prices.

The McKinsey & Company report also found that Greece needs to reform its "sun and beach" product by developing cruises and nautical tourism and building necessary infrastructure. The reforms, the reports estimates, could add 18 billion Euros annually by 2021.

Manufacturing

Manufacturing is the largest contributor to the Greek economy in terms of contributions to tax revenues and social security.

But it lacks scale, modern and productive capacity and innovation.

When it comes to food processing, the report found, Greece has "significant potential" to boost its output and exports in oils and fats, fruits and vegetables and dairy and bakery products, as the country has access to high-quality raw materials and produce. (Ironically, Greece only holds a 28 per cent share of the Greek feta market.)

It should prioritize export markets, the report states, increase its processing capacity by developing more processing and packaging facilities and establish the "Greek Foods Company." The private or public-private partnership company would pool production of small and medium production facilities and develop wholesale and retail networks in export markets.

These measures and others could add 120,000 more jobs to the economy by 2021, the report states.

Rising stars

The McKinsey report also identifies six rising economic sector stars that "offer the possibility of significant future growth."

These are manufacturing of generic pharmaceuticals, aquaculture, medical tourism, elderly care, regional cargo hub development and waste management.

Generic pharmaceuticals

Greece appears committed to increasing its penetration of this market, as domestic and export sales show "great potential" for growth, according to the report. It suggests that with some changes, including a campaign that promotes generic drugs, product quality guarantees and further expansion of export markets, sales could increase to 2.2 billion in 2021 (from 1.2 billion in 2010).

Aquaculture

While still small in size, Greece's fish farming industry is growing at three per cent a year and exports 80 per cent of its production. (The country produces almost half of the world's output of sea bass and sea bream.)

The industry's competitiveness could be improved by expanding into Europe and broadening its products (mussels and larger, pricier fish like blue-fin tuna).

Medical tourism

Greece also has the potential to compete in the rapidly growing "middle market" of medical tourism, according to the report, but lacks a comprehensive national strategy and needed infrastructure. For example, the country has only one in-patient facility accredited by the international monitoring body Joint Committee International.

It should primarily focus on outpatient procedures, like eye surgery, cosmetics, fertility and create a strong brand and reputation as a medical tourism destination, the report states.

"There has to be a total aggregate approach to the development of the Greece economy," Ioannides said. "Has to be an approach that lifts everybody's spirits up."

Market Data

  • Currencies
    Currencies
    NamePriceChange% Chg
    0.9883-0.00-0.50%
    CADUSD=X
    0.7767-0.00-0.43%
    CADEUR=X
    0.62090.00+0.01%
    CADGBP=X
  • Commodities
    Commodities
    NamePriceChange% Chg
    97.410004-1.41-1.43%
    CLZ11.NYM
    3.50-0.09-2.51%
    NGX11.NYM
    1,652.00-70.70-4.10%
    GCV11.CMX
    35.3150.22+0.63%
    SIV11.CMX
  • Popular Stocks
    Popular Stocks
    NamePriceChange% Chg
    542.32-10.85-1.96%
    AAPL
    11.130.03+0.27%
    RIMM
    628.38817.28+2.83%
    GOOG
    10.1950.05+0.44%
    F
    19.060.66+3.59%
    GE
    22.610.31+1.39%
    PFE
    2.8262-0.06-2.21%
    NOK
 

35 comments

  • reamilp  •  Port Coquitlam, British Columbia  •  1 month 22 days ago
    Lots of good advises and comments from everywhwere towards Greece , and GREEK people need to agree with, and DO IT NOW with FULL

    FORCE for their country, make the change. However, are the majority people willing to help their own country and themselves is a big ?

    LET US WATCH THEIR LEADERS !

    LAM
  • DG  •  Abbotsford, British Columbia  •  2 months ago
    Maybe if everyone paid there taxes , they would not be in this boat
  • Dwight  •  2 months ago
    The one fool proof way would be to stop allowing european banker and the EU along with washington london and rome to quit proping up there country with more paper/debt which far from saving them is turning them into slaves. Then the rest of the world best follow suit unless everyone is in favour of global corporate nazism! Are You ready?
  • Thumpinlog  •  Ajax, Ontario  •  3 months ago
    Some one's not telling the truth, I don't know one Greek who pays taxes, and since the government doesn't have a proper income tax program in place how in the world do they collect taxes ????/
    • G.S. 3 months ago
      I didn't know you lived in Greece.
    • Send Tomee 2 months ago
      He just regurgitates what the news tells him.
  • Nikolas  •  Toronto, Ontario  •  3 months ago
    Greeks in Greece are lazy. You are seeing a glimpse of the mess in Greece. I can assure you that the cafes are full with 20-30 year olds, who all have cell phones and 2 packs of cigarettes, and who all complain about the world they live in. Greeks from North America that visit Greece are viewed as wealthy. They don't realize how hard North American's work - If they worked 50% as hard, the country would be in a different state. It has to start with the people and there needs to be discipline and respect for what the government is trying to do.
    • Damon 3 months ago
      Don't forget, they also have motorcycles, and scooters parked in front of the cafes, and also like to show off to their girlfriends with them on who has the fastest one. I have to admit, our fellow Greeks have to put their act together otherwise we can all kiss Greece goodbye..Greece is already looking like a Third World country. When you go there all you see is overfilled garbage bins in the streets, graffiti, on every building every sidewalk, and every bridge, and stray cats and dogs running around everywhere. Not to mention the dirty beaches, and seasides. The Olympic installations are also in a big mess. They have been abandoned,and neglected. Its a pathetic sight..You see wires hanging out of broken scoreboards, broken chairs, and garbage in the fields, graffiti, and stray cats, and dogs running around inside them. Let's also not forget the burned forests, fields, and trees from the fires. I think Turkey will have more tourists this summer than Greece will!
    • Send Tomee 2 months ago
      Sounds like you've been to Detroit or some other destitute US city. LMAO
  • brandonl  •  Orangeville, Ontario  •  3 months ago
    gotta agree here, greece should just default. by paying off debt, it keeps the banks rich and gives them power over the country. they should start fresh.
    • Truth Guy 3 months ago
      They should start fresh????? How can they do that; their creditors are going to forclose on the country, sell it all of bit by bit then the Greeks won't have anything left eh.
    • Donald 3 months ago
      Yes, it's just not that simple, contagion could hurt us all....
    • Send Tomee 2 months ago
      “The US banks, in total, have $250 trillion in derivatives. Of the total derivatives, maybe $30 trillion is in the form of credit default swaps. So that would be an absolute disaster for the US banks and for the US economy.
  • mahjongg  •  Clarence-Rockland, Ontario  •  3 months ago
    Greece has become a lazy bureaucratic society, they want it all but don't want to pay for it. Greece will be kicked out of the EU zone. Soon they will have nothing with an high inflation and a currency that's worth nothing.
    • Daniel 3 months ago
      Sad but true
    • John Boy 3 months ago
      This sounds, looks and smells like Quebec to me.
  • Backdraft1  •  Victoria, British Columbia  •  2 months ago
    Try completely reversing the lazy, free-loading, socialist mentality.
    • Glorious Walrus 2 months ago
      Yse, if you did that, you might be able to get a job, at long last.
  • Hang  •  Calgary, Alberta  •  3 months ago
    TAXES???? Greece pays taxes well if that was even the truth Greece would not be where they are... As for force of manufacturing what manufacturing that will be moving out so fast anywhere but Greece. Greeks are known for tourism that is about it this article is such a farce. Politicians rotten to corruption and the people kept lapping up the free ride and now complain about it. Who gets 6 weeks paid holidays, free health, education god knows what else without paying taxes.....Greece will take forever to get out from where they are keep taking the bailout and there be no more Greece and even if they default and bankrupt will take decades to pay the debt back and get back on their feet. Greece should learn a lesson and get booted out of Eurozone and stop living on other peoples hard earned money.
  • tabootrailer  •  Toronto, Ontario  •  3 months ago
    For those who think socialism is to blame for Greeces' problems consider this. You have to be exceptionally rich to own a big house with a pool in Greece and to have a pool you must pay taxes on it. In one wealthy area 600 pools were counted. Of all of those only 16 had paid the tax.
  • My Opinion  •  3 months ago
    Bankruptcy is inevitable. Can't borrow to get out of debt. Borrow more money? You can't be serious! Investors will lose money. Hey, that is investing! Should not borrow money to those who cannot pay it back! Drop out of Euro and start printing their own currency.
  • Vr  •  Toronto, Ontario  •  3 months ago
    Grasping at straws. It is sad that the 6 potential rising economic sectors include waste management, cargo hub, elderly care and medical tourism. The ancient Greeks are turning over in their graves to see how far the brand has fallen. Hard work and pay your taxes!
  • mike  •  Guelph, Ontario  •  3 months ago
    Our problem point blank is the governing bodies bring the monarky back and get rid of all the political BS we can turn it around in no time the people just like children will get away with doing what they want to till somone says enough then and only will we become a country again Enough political BS
  • Aquarian  •  Abbotsford, British Columbia  •  3 months ago
    The question here is not How Greece can bounce back, the question is "Can Greece bounce back?". By the looks of it the answer my friends is ......blowing in the wind...the money that they just have received...
  • Donald  •  Calgary, Alberta  •  3 months ago
    It seems like forever that the media has been constantly flogging this dead horse and now here's an article about Greece's potential. Hope for Greece. A nice thought to start the day with..... I'm not convinced yet, but socialistic societies are well educated .... Time to move forward.
  • THX-1138  •  3 months ago
    Cut out the Uzo entirely for starters.
  • Carmine  •  Edmonton, Alberta  •  3 months ago
    I have read most of the posts here and concluded that most posters are ignorant of the "Greece subject" indicating that their news sources are the main media that lie to us. To trigger your interest, in the past, there were two other countries that had gone a similar path: Argentina and more recently Iceland. Study those two countries' financial issues from independent sources and you'll understand what is going on in Greece today. My hat off to Greece...!
  • John Boy  •  Courtenay, British Columbia  •  3 months ago
    I wonder if the people in Quebec are taking note of this...time they went into productive work and stop retiring early and being dependent on Canadians to continually prop them up.
  • Don  •  Kitchener, Ontario  •  3 months ago
    I bet if you send those unemployed Greeks to north America, they'll soon be able to send money back home. From what I have observed over the decades in Toronto, many are very industrious, competitive, proud of their heritage and hard-working individuals. May the Greek government stand aside and let the general population rebuild the country without hindrances that have led to the decay over time. Starting with a bankrupt country the only way to go is up. Any who have survived wars, tornadoes, sunamis know full well how difficult the challenges will be. When Greeks start to rebuild their lives unhindered by government, day by day they will feel pride in who they have become inspite of the barriers. May this country with an ancient heritage rise from the grave and vow never again to behave as it has during the years leading up to this financial and political fiasco. Each of us need to learn from our mistakes. No nation ever remained triumphant forever. Ups and downs are part of life cycles. I wish you well, Greece. Now stop feeling sorry for yourselves and get to work making changes right now.
  • Truth Guy  •  Courtenay, British Columbia  •  3 months ago
    I think I have a plan for Greece; sell more olives eh, is there any thing else Greece exports.?