This time last year China’s 1.3 billion people were shivering through the country’s frostiest winter in decades. Average temperatures across the vast country fell to minus 3.8 degrees C, while those living farther north saw the mercury dip to minus 15.3 degrees, the lowest in 42 years.
Admittedly, that may not seem like such a big deal on this side of the world. Torontonians, after all, braved minus seven degrees on their morning commute Wednesday, while folks in Thunder Bay and Saskatoon are gritting their teeth through temperatures well below minus 20.
But China’s extreme weather patterns are proving increasingly important to Canada -- most certainly to Canada Goose.
The historic Toronto family firm that made the winter parka chic is banking on a big return from a planned expansion into Asia, where an unprecedented rise of the middle class makes for an attractive market destination for consumer goods of all sorts, particularly luxury items.
And who better to keep folks in this corner ofRead More »from Canada Goose made-in-Canada guarantee may be impossible