By any account, the numbers surrounding Facebook's hotly anticipated initial public offering on Friday are historic. But the numbers are only the beginning.
Responding to growing investor demand, the company filed with the U.S. Securities and Exchange Commission yesterday to increase the target price from its initial $28 to $35 U.S. range to between $34 and $38 per share, a move that could raise upwards of $12.8 billion and value the company at $104 billion. As overwhelming as the numbers are, however — Google's IPO raised a relatively modest $1.67 billion when it went public in 2004 — they divert attention away from what comes afterward. When the dust settles, the stage will be set for a long-term, radical transformation of the company that pioneered mass-scale social media.
A publicly traded Facebook opens up significant new areas of opportunity for a company that has led a fairly charmed life since its birth in a Harvard dorm room eight years ago. Some key areas of change will
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