Wed, 16 May, 2012, 2:05 PM EDT - Canadian Markets close in 1 hr 55 mins

Blog Posts by Stacy Curtin

  • Facebook’s got a reputation problem: Harris poll

    Nearly 850 million people use Facebook each month and roughly 480 million people use it every day. With a user rate like that and an upcoming $75 to $100 billion initial public offering, one might think Facebook is not only a highly visible company, but also one of Corporate America's most reputable.

    But that's not really the case, according to the findings discovered by Harris Interactive. The company recently conducted its 13th annual Reputation Quotient Study, which measures companies' reputation with consumers.

        MORE RELATED TO THIS STORY
                Think before you “like” on Facebook
                Facebook COO’s surprising advice to women
                —Facebook users ask, “Where’s our cut?”

    In performing the survey, Harris first asked 17,000 people to chose the companies that are most visible to them on a daily basis. The respondents were then asked to rate the top 60 most visible companies on wide rage of attributes, including emotional appeal, products and services, social Read More »