When the principals behind InteraXon headed to the Consumer Electronics Show for the first time in 2011, all they really had was an idea. It was an offbeat one to be sure, since it took the form of a headband that allowed wearers to control things with just the power of their thoughts. Now, three years later, the Toronto-based startup has millions of dollars in funding and 20 staff members supporting a sizeable booth at the annual Las Vegas techno-circus in the build-up to their first-ever product launch.
They’re all sporting a Muse, the company’s new brainwave-controlled relaxation-aid headband, which is launching this spring for $299. The booth itself is notable since it hosts a big, inflated plastic igloo. That’s not so much a symbol of the company’s Canadian-ness, but rather a necessary respite from the noisy show floor, where attendees can use Muse to calm their minds.
It’s been an exciting ride, with this year’s CES representing the culmination of a long road to market, says chiefRead More »from CES 2014: Toronto’s InteraXon makes wearable tech splash