By Jim Edwards
Forrester, the respected market research group, has just published a brutal report on Facebook (FB) based on a survey of 395 marketing executives. The conclusion: "Facebook creates less business value than any other digital marketing opportunity ... [so] ... Don’t dedicate a paid ad budget for Facebook."
Facebook responded that the report was "illogical and ... irresponsible."
The research company published a blog post discussing the report here. But we've seen the full report, and it's grim reading for Facebook. The social network ranked last among a range of online tactics that 395 executives were asked to choose from:
CHART 1: FACEBOOK CREATES LESS BUSINESS VALUE
Forrester Analyst Nate Elliott concludes:
Facebook creates less business value than any other digital marketing opportunity. We asked 395 executives from the US, the UK, and Canada how satisfied they were with the business value they get from 13 different online marketing sites and tactics. You’d expect a siteRead More »from Facebook is doomed: Forrester says ads tell a sad story