It’s the unlikeliest of success stories.
In the 30 years since Steve Jobs pulled Apple’s first Macintosh computer out of a bag and introduced it to the world, the diminutive machine has never topped the sales charts. Its global market share, according to Net Applications, hovers around 7.5 per cent in an overall PC market that Gartner estimates shrank by 6.9 per cent in the fourth quarter of 2013 over the year-ago period. In the Apple stable, the Mac was long ago eclipsed by the iPhone and iPad. No one lines up around the block for the latest iMac.
Bigger than it looks
The hoopla surrounding the Mac milestone has little to do with outright revenue and everything to do with influence. Sales metrics don’t explain the Mac story any more than a standard ranking would explain what made its creator, Steve Jobs, historically unique. What the Mac broughtRead More »from The meaning of the Mac at 30